This series of videos was created for Warrior Sports to promote several lines of their lacrosse equipment. I worked closely with Warrior’s marketing team to tell the individual product stories of their lacrosse sticks, heads and pads. From high-energy live action footage with professional athletes, to stylized studio setups that showcase the design and detail, to a behind-the-scenes look at Warrior’s manufacturing process, this series aims to bring each product to life in an authentic and visually engaging way. The videos were used across Warrior’s social media channels to support their digital marketing efforts around product launches.