Event Branding, Graphics & Wayfinding
Downtown Detroit Partnership Parks & Public Spaces
I created the design, branding, and event graphics for a series of arcade-themed Downtown Detroit park events held during the FIRST Robotics Championship. Partnering with the Downtown Detroit Partnership, I developed a playful visual identity inspired by classic video games, using pixelated icons and bold colors to represent each activation. Materials included marketing pieces, social media graphics, maps, banners, signage, and schedules. The design helped unify events across Campus Martius Park, Beacon Park, and Spirit Plaza, as more than 40,000 attendees explored STEM shows, trivia games, food trucks, and arcade-style experiences between robotics competitions.